Work
Mr. Cooper Welcome Experience
To prepare Rocket for an influx of millions of new clients from Mr. Cooper, we had to supercharge our onboarding experience, turning anxiety into trust.
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Rate Drop Messaging
I built an AI-assisted segmentation and messaging strategy tool to test critical copy and increase applications in an increasingly unstable rate environment.
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Credit & Loyalty Communications
Nordstrom's loyalty messaging was failing, so I quickly put together a content strategy plan to tackle our core problem – a lack of understanding around our benefits.
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Loyalty Redesign
To continue evolving our program, I co-led a series of design sprints to rethink Nordstrom's loyalty program from the ground up.
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