Dan Onken
Content Designer
Hi, I'm Dan.
I've always loved words. In school, I thrived when writing papers, and today, I lead a book club with my best friends. I've turned that passion into a career that allows me to use my love of words and design to build amazing things.
This experience has taken me from a small marketing agency to leading teams at Fortune 500 companies. What's stayed constant is the belief that content design is about more than words – it's about making complex systems feel simple and approachable for the people using them.
Featured Work
Redfin Acquisition
When Rocket acquired Redfin, I led the content strategy to help our loyal users move from uncertainty to excitement.
Featured Work
Content Democratization
When our team experienced a major restructure, I built the AI tools and workflows to scale content creation without sacrificing quality or deadlines.
What Matters to Me
My approach to content design, the process behind the work, and a few words from people I’ve worked with.
Experience & Skills
Rocket Mortgage
Lead Content Designer
2024 – 2026
Crafted the content strategy across user-facing mortgage products, shaping UX copy and content systems while rolling out AI-assisted tools and experiences. Partnered with product and design to build roadmaps to deliver connected, accessible end-to-end journeys.
Nordstrom
UX Manager, Content Design
2021 – 2024
Led a team of content designers embedded across core shopping journeys, establishing content excellence and acting as a player/coach to deliver conversion-optimized experiences across Nordstrom's digital ecosystem.
Wells Fargo
Content Designer, AVP
2018 – 2021
Developed actionable content strategies for B2B financial products, translating complex regulatory language into clear, human-centered copy for complex web and mobile experiences.
Rocket55
Sr. Content Strategist
2016 – 2018
Led content strategy and discovery initiatives for digital marketing campaigns and optimized websites, developing editorial guidelines, page templates, and final content for clients across multiple industries.
Skills
Tools
Beyond the work
Get to know me
Beyond the work
Get to know me
I spend my time outside of work with my wife (Sam), our two dogs (Louis and Maya), and a whole lot of friends and family. I am an avid outdoorsman, gardener, music-lover, disc golfer, sports fan, and amateur chef (ask me about Soup Sunday).
Ultimately, I value making time to enjoy life with my people and being the type of person that energizes others.
Get in touch