Dan Onken
Content Designer
Hi, I'm Dan.
I've always loved words. I'm lucky to have turned that passion into a 10-year career that's taken me from a small agency to leading teams at Fortune 500 companies.
What's stayed constant is the belief that content design is about more than words – it's about making complex systems feel like they were built for the person using them.
Featured Work
Redfin Acquisition
See how I turned uncertainty into excitement during an acquisition.
Featured Work
Content Democratization
Explore the AI tools and workflows I built to scale content after a reorg.
What Matters to Me
My philosophy, how I work, and a few words from people I’ve worked with.
Experience & Skills
Rocket Mortgage
Lead Content Designer
2024 – 2026
Defined the strategy across user-facing mortgage products, shaping UX copy, information architecture, and content systems while rolling out AI tools and experiences to deliver connected experiences.
Nordstrom
UX Manager, Content Design
2021 – 2024
Led a team of content designers across core shopping journeys, establishing content excellence and acting as a player/coach to deliver conversion-optimized experiences.
Wells Fargo
Content Designer, AVP
2018 – 2021
Developed actionable content strategies for B2B financial products, translating complex regulatory language into clear, human-centered copy for web and mobile experiences.
Rocket55
Sr. Content Strategist
2016 – 2018
Led content and discovery for digital marketing campaigns and websites, developing editorial guidelines, page templates, and final copy across multiple industries.
Skills
Tools
Beyond the work
Get to know me
Beyond the work
Get to know me
I spend my time outside of work with my wife (Sam), our two dogs (Louis and Maya), and a whole lot of friends and family. I am an avid outdoorsman, gardener, music-lover, disc golfer, sports fan, and amateur chef (ask me about Soup Sunday).
Ultimately, I value making time to enjoy life with my people and being the type of person that energizes others.
Get in touch